The Energy Drink Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies.Vendors carried tanks on their backs from which they dispensed cups of lemonade. The energy drinks manufacturers are bringing more alternative drinks to market. Most of these are sparkling drinks which includes the energy drinks, energy drinks, dairy beverages, juices which quench thirst and offer extra energy and essential vitamins.
These industries also makes other non-alcoholic beverages, including iced tea, iced coffee, dairy-based beverages, fruit juices and fruit drinks, bottled water, sports drinks and energy drinks.
Research shows that marketing for any product plays a significant role in setting norms and encouraging behavior among children, and that young children and economically disadvantaged consumers are the most vulnerable to food.
In addition, research has found that when it comes to discouraging consumption of sugar-sweetened beverages (SSBs), a price increase is more effective than education interventions.
The industry as a whole faces challenges as a result of the slumping economy and changes in consumers’ consumption patterns due to increased health consciousness. Marketing is an important constituent of the industry chain, used to generate demand and build consumer loyalty. It has undergone a number of changes over the last five years due to efforts to reduce advertising directed at children, to introduce new types of media, and to update marketing messages for consumers who are looking for more healthful alternatives.
Sugar-sweetened beverages are consumed throughout the world, and contribute to excess body weight, which increases the risk of developing diabetes, cardiovascular diseases and some cancers. The Food and Drug Administration confirms that effervescent energy drinks are harmless, and fairly branded. In fact, FDA has established Current Good Manufacturing Practices for effervescent energy drinks, which describe the elementary steps for manufacturers and suppliers, which they must follow to make sure energy drinks are safe.
This report was developed to give public health advocates a window into the energy drink industry and reveal opportunities for intervention at various points of the supply chain, from production and distribution to marketing and sales.
The report covers the main product lines of the industry: effervescentenergy drinks, fruit beverages, and bottled water, so called functional drinks and sports drinks, across such powerful brands as Coke, Pepsi, Gatorade, and Snapple.
We focus much of the discussion on the products that contain caloric sweetener known as non-diet beverages in the industry, as these products are of particular concern to the public health community.
The energy drink industry is actually made up of two major manufacturing systems that, taken together, bring energy drinks to the market.The Energy Drink Production industry is highly concentrated.
In 2015, IBIS World expects that the industry's four largest players will account for an estimated 70.7% of industry revenue.These two systems fall into distinct categories
Flavoring syrup and concentrate manufacturing.
Energy drinks manufacturing.
The supply chain is largely dependent on the syrup producer, as this is the driver for most downstream operations. The majority of the bottled energy drinks follow a similar product life cycle, moving from syrup producer, to bottler, to distributor, to commercial and to final consumer. The locations of the syrup manufacturers and the bottlers are closely linked to both the locations of strategic raw materials and major population centers in the United States and or areas that see above-average temperatures, where demand for the energy drinks tends to be highest. Once energy drinks are bottled and ready for distribution, a variety of distribution channels are leverage to get the final product to the end consumer.
The nutritional content of energy drinks and sparkling beverages is sure to read product labels and that will provide, in accordance with local or regional labeling guidelines, valuable nutrition information. Our policy is to provide nutrition labeling information for all of our products, with the exception of certain returnable bottles, fountain beverages and waters for which nutrition information is provided by alternate.
The energy drink industry is also in the middle of a growing policy debate in the United States regarding the taxation of sugar-sweetened beverages. Surveys show mixed feelings about an SSB tax; a poll in New York City indicated more support if the proceeds went toward health-related initiatives. In the meantime, the energy drink industry has answered strongly to proposed SSB taxes. Internally, the energy drink industry is responding with efforts to impact consumer behavior by introducing smaller-size packaging, encouraging active lifestyles, and looking into alternative, non-caloric sweeteners.